history this month. The Adviser reaches two significant milestones, printing and distributing more than 55 million copies during its 40-year history, as well as a multi-generational family contribution to country newspapers around Victoria.
It is not unusual for newspaper publishers to be generational. Publisher of The Adviser, Geoff Adams, has four generations of newspaper publishing history on his mother Angela (Higgins’) side and three generations of newspaper publishing history on his father’s side.
GCA Adams (deceased) published newspapers in the Colac district, GJC Adams published newspapers in Casterton, Coleraine, Merino, Heywood and Benalla and helped found The Adviser before launching a publishing business in the United Kingdom in the 1980s. From the UK, GJC continues to take a close interest in The Adviser.
GCA, was made a Member of the British Empire (MBE), was a Life Member of the Victorian Country Press Association and three generations of Geoffreys have held presidencies at the Victorian Country Press Association.