WHEN it comes to raising funds for critical medical research, you don’t have to tell the incredible team at Liquorland Shepparton South that every cent donated makes a difference.
Taking up the famed Ice Bucket Challenge last month, staff at the Liquorland store have raised a whopping $3,641 for research into Motor Neurone Disease (MND).
A relatively uncommon disease, MND is a neurodegenerative illness that affects the motor neurons causing weakness over time, significantly shortening life expectancy and ultimately causing death. Tragically, while there are treatments to abate this disease, there is no cure yet.
Harnessing a robust staff spirit and eager to honour a colleague who succumbed to the disease in Echuca last year, Liquorland Shepparton South took just eight days to raise a target of $2,000 for MND, perhaps not surprising when it was store manager, Leonie Mullane who first put up her hand for an icy dousing to reach this target.
Meeting the goal in a week, it was next Liquorland’s area manager NSW 10, Amy Frauenfelder who upped the ante by putting herself on the line to increase the target by a further $500. Again, meeting this new target promptly, the bar was reset yet again, and this time it was the state manager NSW, Tahnee Walker who volunteered her good graces to add an impressive $1,200 to the total raised so far.
With a determined team and the generosity of customers, who made countless donations over the counter, this new amount (and Tahnee’s ensuing discomfort) was promptly met.
The chilling day of reckoning for each of the intrepid managers came on Thursday, June 27 outside the Liquorland Shepparton South store and as you can see from the photos, it was quite a cascade of bravery for all concerned, but that’s what happens when you really want to make a change for the better.
