40 years of service to the Shepparton and wider Goulburn Valley community
THROUGH recessions, droughts, floods and the most testing times for business, particularly COVID-19, The Adviser celebrates an extraordinary moment in its publishing history, 40 successive years of distribution free to more than 55 million households this month.
Among the many highlights of The Adviser’s history are: The special publication, Our Goulburn Valley magazine – which celebrates 10 years this year – Great Estates of the Goulburn & Murray Valley magazine, The Adviser’s award-winning bridal magazine, Best Day Ever, City of Greater Shepparton’s 150th anniversary magazine published in 2010, numerous other special anniversary supplements, special trade features, lift-outs, grand opening features and countless business campaigns.
The Adviser was founded by Geoffrey J C Adams and his eldest son Geoffrey W H Adams with the first edition rolling off the presses on August 9, 1984.
This community newspaper has been strongly supported by Geoff junior’s brother Will who joined The Adviser in 1993. Will is General Manager of The Adviser.
The Adviser is one of the largest circulating newspapers in regional Australia and is letterbox delivered free with an official CAB audited circulation of 24,815 copies each week. Readership is estimated at 60,000 + digital readers per week.
Social media has and continues to challenge traditional creditable print, television and radio organisations. While it has some good points, it is far too often a platform of unchecked, unauthorised and in many cases fake news. Social media is currently considered out of control on many fronts and stands accused of attacking the fabric of our society. So much so that governments around the world are looking at the destructive nature of online material, with plans to introduce laws to limit teenagers’ access, among other regulations.
The Adviser is a major sponsor of the Greater Shepparton Business Network’s Business Excellence Awards whose major sponsor is SPC and has provided hundreds of thousands of dollars in page space for these important local business awards over many years.
Celebrating 40 years, The Adviser has also supported 100s of organisations with publicity and general news coverage. “Without the support of many businesses and organisations over the years, we could simply not provide this free service to the community,” managing editor Geoff Adams said.
The written word is here to stay. To quote the great Anglo-Irish parliamentarian, statesman and philosopher Edmund Burke: “All tyranny needs to gain a foothold is for people of good conscience to remain silent.” Long live the Press.
